Within the Orkney Islands, The Orcadian is widely regarded as the public "mouthpiece" of its inhabitants.

With a weekly circulation of over 10,000 copies, The Orcadian newspaper finds a home in every Orcadian home.

Averaging 48 pages each week, the newspaper contains at least nine pages of classified advertising including entertainment, public notices, situations vacant, properties and motor sales.

These advertisements are closely scrutinised by most island and therefore offers one of the most comprehensive advertising mediums available.